Chief Revenue Officer (CRO)
About the Company:
A fast-growing and innovative software company specialising in eCommerce solutions, with a turnover of £100M. The company is dedicated to helping businesses scale through cutting-edge technology, data-driven insights, and customer-centric digital solutions. With a dynamic team and an ambitious growth strategy, we are seeking a highly experienced Chief Revenue Officer (CRO) to drive revenue growth, optimise commercial performance, and lead the sales, marketing, and customer success teams.
Role Overview:
As CRO, you will be responsible for defining and executing the company’s revenue strategy, ensuring sustainable growth across all revenue streams. Leading a team of 27, you will work cross-functionally with marketing, sales, product, and customer success teams to optimise the entire revenue funnel. You will play a critical role in customer acquisition, retention, and expansion, driving data-led decision-making to enhance performance and profitability.
Key Responsibilities:
Revenue Growth & Strategy:
Develop and execute a comprehensive revenue growth strategy aligned with business goals.
Drive top-line revenue growth by optimising sales, marketing, and customer success efforts.
Establish and refine revenue forecasting models, ensuring predictable and scalable growth.
Identify new revenue opportunities, including market expansion, partnerships, and upselling/cross-selling strategies.
Continuously assess pricing models and revenue streams to maximise profitability.
Leadership & Team Management:
Lead, mentor, and scale a high-performing commercial team of 27 across sales, marketing, and customer success.
Foster a data-driven and results-oriented culture, ensuring accountability across all teams.
Develop leadership capabilities within the team, ensuring a strong pipeline of future leaders.
Collaborate closely with the CEO, CFO, and other executives to align commercial efforts with overall business strategy.
Sales & Business Development:
Oversee sales strategy, ensuring the team meets and exceeds revenue targets.
Drive enterprise sales and strategic partnerships to accelerate business growth.
Implement best-in-class sales processes, tools, and performance metrics.
Ensure effective lead generation, pipeline management, and conversion optimisation.
Marketing & Demand Generation:
Collaborate with marketing to refine customer acquisition strategies and improve brand positioning.
Leverage data analytics to optimise marketing spend and campaign effectiveness.
Ensure alignment between marketing and sales teams to drive qualified leads and reduce churn.
Customer Success & Retention:
Oversee customer success initiatives, ensuring high customer satisfaction and retention rates.
Implement customer lifecycle strategies that maximise lifetime value and reduce churn.
Leverage customer feedback and data insights to improve product-market fit.
Key Requirements:
Proven experience as a Chief Revenue Officer (CRO), VP of Sales, or similar leadership role in a software or eCommerce business.
Strong track record of driving revenue growth in a £50M+ turnover company.
Experience managing and scaling commercial teams of 20+ people.
Deep understanding of SaaS, eCommerce, digital marketing, and customer acquisition strategies.
Expertise in data-driven revenue optimisation, including forecasting, pricing strategies, and customer segmentation.
Strong leadership, communication, and stakeholder management skills.
Hands-on approach with a strategic mindset, capable of balancing short-term execution with long-term vision.
Experience in international expansion and go-to-market strategy is a plus.
Benefits:
Competitive salary with performance-based bonuses.
Executive-level benefits package.
Opportunity to lead a high-growth, innovative company in the software and eCommerce space.
Hybrid/remote working flexibility.
Salary:
Competitive